What We Bring
An Owner’s Perspective
We’ve built businesses ourselves. That experience shapes the way we approach partnership. We understand that businesses aren’t spreadsheets. They’re people, customers, cultures, reputations, difficult decisions, sleepless nights, and years of work that can’t be captured in a financial model. Because we’ve been on the other side of the table, we bring more than capital to the opportunities we pursue.
Patient Capital
We are interested in creating enduring value rather than forcing every opportunity into a predetermined timeline.
When the fundamentals are strong, the people are right, and our interests are aligned, we’re comfortable thinking long term.
Operating Experience
We've started, operated, and scaled businesses ourselves, including building Strickland Brothers 10 Minute Oil Change into a nationwide brand.
Relationships
The right introduction can sometimes be as valuable as capital.
Over years of building businesses and investing, we’ve developed relationships across industries and disciplines. When appropriate, we look for ways those relationships can help create opportunity.
Building Alongside Founders
Capital Paired With Experience.
We know what it means to build from the ground up, and what it means to need someone willing to believe in what you’re building. Impact Brands is our private investment company for early-stage, founder-led consumer brands. We pair that investment with hands-on experience in operations, financial planning, real estate, marketing, and growth strategy. It’s an extension of the same owner’s mindset that shaped our own businesses.
We don’t just invest. We help scale the company.
Our goal is to work alongside founders, bringing the perspective, resources, relationships, and experience that can help turn promising businesses into enduring brands.
Brands We’ve Worked Alongside
What We Value
The Right Fit Matters.
We don't believe great partnerships can be reduced to a checklist, but there are qualities that consistently get our attention.
Good
People
Strong
Businesses
Aligned
Incentives
Long-Term
Thinking
Opportunity
to Add Value
For Entrepreneurs & Operators
We’ve Sat in Your Chair
Justin Strickland started as a minimum-wage lube technician. When he went looking for financing for his first business, several banks said no. His grandfather believed in what he was building and gave him an opportunity.
We haven’t forgotten what it’s like to be the person asking someone else to believe in an idea. That experience continues to shape how we work with entrepreneurs today.
We won’t always be the right partner.
But we’ll respect what it took to get you here.
For Investors & Strategic Partners
The Right Relationship Can
Outlast the Opportunity.
We’re interested in building relationships with investors, family offices, operators, advisors, and strategic partners whose experience and values complement our own.
Not every conversation needs to result in a transaction.
Some of the best opportunities begin simply by knowing the right people before there’s a reason to work together.
We prefer to build those relationships early.
Reach Out
Tell Us What You’re Building.
If you’re building a business, exploring a partnership or investment opportunity, or simply believe there may be a reason for us to know one another, we’d like to hear from you.
Tell us what you’re working on.
Tell us why it matters.
And tell us why you believe we might be the right people to build alongside.